Crowdfunding developed 150 real estate firms in the US, despite being relatively new. In Southern California, 20% of the population is an investor, while in the rest of the US it is close to 7%. Sites like RealtyShares, CrowdForce, and CrowdEngine allowed legal public donations. In some cases, 90% of equity requirement was gathered through direct funding from the public. Furhermore, portfolios can be easier managed and viewed using data analytics apps like Rentlytics. With a 35 years of experience in the real estate sector, Kenny Slaught explains that California remains a strong market presence due to its modern strategies to pool capital. In Sacramento, San Francisco, and the Bay Area, $53 million was obtained from 90 residential, multifamily, and commercial properties.
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